(USA TODAY) – Fast-food chain Arby’s will begin testing venison sandwiches in select markets by the end of the month, the company announced Tuesday.
Arby’s venison sandwich features a thick-cut venison steak and crispy onions with a berry sauce on a toasted roll, according to the company.
The venison sandwich is “100% deer meat,” with premium cut top and bottom round steaks from the hind quarter of the deer, according to Rob Lynch, Arby’s Brand President & Chief Marketing Officer.
Lynch said the company released the sandwich as part of “It’s Meats Season” campaign, which celebrates the start of hunting season.
“Bringing venison to our menu also allows us to continue to set ourselves apart from the competition when it comes to proteins,” he said. “You simply can’t find this at other restaurant chains.”
The new sandwich will be offered for a limited time at 17 Arby’s restaurants across the country. According to the company, the locations were chosen in heavy deer hunting areas in Wisconsin, Minnesota, Michigan, Pennsylvania, Tennessee and Georgia.
Lynch said the company sources free-range farmed deer that feed on fresh grass, and he is confident that ” deer hunters are going to love this sandwich.”
You can find participating locations HERE
Absolutely love this move by Arby’s
Especially since the Arby’s in Georgia that’s offering the sandwich is only an hour away from me.
I also love the direction Arby’s has taken by unapologetically marketing to meat-eaters like myself.
The real question is, if you’re one of the lucky few close enough to one of these locations, will you give it a try?